Black Friday 2026 · Final Plan

Run last November again: launch the limited-edition Cocoa + Natto jar on Veterans Day with the nine-email arc already in motion, bridge with a value email, then a two-week Black Friday built on Buy One Get One Free storewide with the same four re-spikes that made $1.74M last year, against a $5M target this year. The difference this year is the page it lands on. The new product page stays in place with the recurring order pre-selected, because that box is holding conversion and lifting revenue per visitor 20%. BOGO gets built into that box, so the default choice carries the deal the email promised, and one-time stays one tap below it. Anyone who keeps the default gets a free NMN in that first box and becomes a recurring customer at the same price they would have paid anyway.

How $5M splits by channel

• One price ladder. The store has the deepest offer, Amazon and TikTok the shallowest they can run. That sends deal hunters to the one place a Standing Order can start. At the store target, a 25% share is roughly 7,500 to 9,500 new recurring customers.
• Meta: what the creatives need. Every ad carries the same offer line: Buy One Get One Free, plus a free NMN when you keep the Standing Order. Build them from the angles already paying: the stem cell promise with three proofs, the $70 ceremonial cacao takedown, the story ads, and the natto cold-hands angle. Twelve to fifteen ads, each with a Black Friday end card, live by Wed Nov 18 so they have two days of delivery before VIP access opens.
• Meta: where the ads land. On the funnel pages with the Black Friday offer added, not straight on the product page. In the Oct 28 to 30 test the product page converted 0.92% of paid visitors against 2.31% for the stem cell page.
• Amazon: two checks. Ads took 36% of ad sales over the last 30 days on $166K of spend, so a deal discount on top of that needs a margin check per product. And confirm the store's BOGO does not cost you the featured offer on Amazon; BOGO leaves the single-jar price unchanged, which helps.
• TikTok: the honest read. A higher return target with a small price cut protects margin and gives up volume. If TikTok lands near $0.3M, the store and Amazon have to find the other $0.3M.

Status, Sun Nov 8

Two ways to keep Wednesday

• Compressed (my pick if the name and jar land by Monday morning): Mon Nov 9 reveal and lock-in in one email to everyone ("here it is, and the people on the list get the founding price first"). Tue Nov 10 names the price. Wed Nov 11 launch on Veterans Day as planned. Fri Nov 13 and Mon Nov 16 unchanged. The list goes six days dark instead of the two-day rule, so Monday's email has to carry the reveal, not another value beat.
• Slip: reveal Tue Nov 10, launch Fri Nov 13, reopen Mon Nov 16, close Wed Nov 18. Loses Veterans Day and lands the close on the same day as the Black Friday checkpoint, with no value email before VIP opens Nov 20. I would not do this.
• Either way, the "Training Program" draft is not the reveal. If it was meant as value email 04, it needs to become the reveal or be dropped; the arc has already used its value slots.

Who owns what

• If any stock number comes back short, the target for that channel moves before Nov 20, not during the sale.
• The Amazon and TikTok dates are placeholders until the agency and Carlos set them. Carlos now carries both the store build and TikTok; if that is too much for Nov 18, say so now.

1. The offer

• BOGO never recurs. It applies to the first box only.
• The free NMN is the Standing Order's reason to exist. It shows on the page, in the cart and in every Black Friday email, and one-time buyers never get it.
• The Cocoa + Natto jar is a separate, earlier event at its own founding price, Nov 11 to Nov 16. The launch copy already says it is the lowest price the formula will ever sell for, which is what stops people waiting for Black Friday. BOGO must not apply to it.

2. The calendar

3. The Cocoa + Natto launch, how it looks

4. The page

5. The two Black Friday emails that carry the new part

Subject Thank you, {first_name}!

Send Fri Nov 20 · 8:00am ET · SMS 1:00pm ET

Hey {first_name},

Before anything else, I just want to say thank you. Thanks for being part of this mission.

Below the hero is one designed image, as last year. Shown as text here.

Because you're one of our VIPs, the people who've stood with us through every fight for real health freedom, we opened our Black Friday BUY ONE GET ONE FREE event 48 hours early, just for you.

Your private early-access window closes Sunday at midnight. After that, the public sale goes live... and inventory moves.

⭐ BUY ONE GET ONE FREE, STOREWIDE

(VIP Early Access Only)

Every bottle you buy = another one FREE. No limits.

NEW THIS YEAR

Keep your order as a Standing Order and your shelf stays stocked after Black Friday. Same BOGO today, and we add a FREE NMN (1000 mg) to this box. Then 25% off every box after, and your price locked.

Skip it, pause it or stop it by text. Prefer one-time? One tap on the page.

If you're stocking up, these ALWAYS sell out first: High Flavanol Cocoa, Nattokinase 4-in-1, NMN, Beef Protein Coffee.

By Sunday at midnight, your early-access advantage is gone. You earned this.

Talk soon,
Antonio
CEO, Black Forest Supplements

Subject Let me explain, {first_name}!

Send Wed Nov 25 · 11:00am ET · SMS 3:00pm ET

Hey {first_name},

Quick one before Thanksgiving.

Art note: gold line changes to "+ FREE NMN ON EVERY STANDING ORDER".

VIP early access to Black Friday BOGO closes tonight. Here's the part most people skipped.

The men who take this for 60 days are the ones who feel it. The ones who buy one box and forget are the ones who email me in March asking what happened.

That's what a Standing Order is for. Same BOGO today. We put a free NMN in the box ($79.96 value). Your next one shows up when this one runs out, at a price that stays locked.

GET BOGO + MY FREE NMN

(Storewide. No limits. One-time BOGO is on the same page.)

Skip it, pause it, stop it. One text. You're in charge of it, not us.

Back Friday with something for Thanksgiving.

Best,
Antonio
CEO, Black Forest Supplements

6. Decision rules for the Nov 18 checkpoint

• Why email gets its own rule: email visitors converted 28% lower on the new page so far (about 40 orders a side, so not settled), though their revenue held because orders were bigger. Email drove $576K of last Black Friday.
• From today the comparison is clean. The old "subscription by default" script was paused Nov 4, so the old page is now truly one-time by default.
• End the stem-cell page versus subscription landing page test now. It is running 40% behind on revenue per visitor with no chance of recovering. No new tests go live between Nov 20 and Dec 3.

7. Checklist before Nov 20

8. Your calls

1. The name.Standing Order is my pick. Resupply is the runner-up. It needs to be settled by Nov 9 so it can ship on the combo launch.
2. The Cocoa + Natto open items.Name, founding discount, per-cup price, founding-run count. The name and jar are needed tomorrow.
3. The free NMN on every Standing Order.An $80 bottle on orders that start at $44.96. It buys a recurring customer, so judge it against what one is worth, which the Loop pull will tell you. A minimum of 2 jars is the easy guard if the 1-jar math doesn't work.
4. The Black Friday gift for everyone.I've written the Magnesium Sleep Aid. If you would rather give NMN to everyone on those four days as last year, the Standing Order needs a different exclusive.
5. The recurring discount.The live page shows 20% on one jar and 25% on three. I've written 25% throughout. Pick one number for Black Friday.
6. "Not coming back in 2026."The Dec 3 email only works if December stays promo-free, as it did last year.
7. Old claims to re-verify."Sold out within 72 hours last year" and any bottles-left count must be true this time before they ship.